Embedded At Every Level
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Not an Agency. Not a Megaphone. An Embedded Partner.
We work inside studios, not around them.

Rick Lagnese
Founder, Rick Lagnese Communications
rick@ricklags.com
Studios and Partners I’ve Worked With
Hands-on, embedded work across launches, live operations, and long-term growth.
Games shaped through strategy, execution, and growth.

Gray Zone Warfare

🔹1M+ units in under 30 days
🔹1.75M+ total units sold
Kingdom Come: Deliverance

🔹1M units sold in two weeks
Fextralife

🔹22K → 100K+ social reach
🔹Sustained community growth

Global Partnerships

🔹Creator and media relationships built across multiple studios and launches
🔹Business and platform partners aligned for collaboration, distribution, and scale
No Cold Starts

🔹Proven systems applied from day one
🔹Faster execution. Less friction.
Execution-driven partnership, embedded at every level.
“Results come from proximity. If you’re not inside the work, you’re not accountable for the outcome.”
— Rick Lagnese, Founder, Rick Lagnese Communications
Proof: Trust Drives Results
100M+
Organic Views (YouTube & TikTok)
Creator-led reach without any paid campaigns in 2024
1.75M+
Units Sold (including edtions)
Over 1M sold in under one month for one game.
RLC Is Built For Studios That:
1
Operate With Limited Bandwidth
Your team is focused on shipping the game and needs experienced execution to carry work forward without slowing production.
2
Seek an Embedded, Long-Term Partner
You want someone working alongside your team across phases, reinforcing what works and owning execution without disruption.
3
Build Games With Strong Design Foundations
You’re developing ambitious titles that require clear positioning and disciplined execution over long timelines.
4
Prioritize Trust-Driven Growth Over Paid Spend
You value growth earned through access, relationships, and follow-through when paid media isn’t an option.
No Time To Waste. Let's Talk.

Rick Lagnese
Founder, Rick Lagnese Communications
rick@ricklags.com