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Work

Selected work

BigFry on Rick Lagnese’s communication with creators ahead of Gray Zone Warfare’s launch.

Rick's in-house work with MADFINGER Games

Gray Zone Warfare

A creator network built before launch.

Built creator and media relationships from scratch, led PR and communications outreach, and established brand partnerships.

100M+
Organic YouTube & TikTok views in 2024
1M+
Units in under 30 days
300+
Top-tier creators
Top 20
Steam best-selling games of 2024
#7
Peak Steam global wishlist ranking
Creator Relationships
Creator Relationships
300 top tier creators through direct conversations, a VIP program, an exclusive Discord server, and ongoing support.
Media Relations
Media Relations
Built media relationships from scratch and led PR outreach, with coverage from Forbes, IGN, PC Gamer, and others.
Brand Partnerships
Brand Partnerships
Established partnerships with REGIMENT, 1 Shot Energy, NVIDIA, and Grunt Style.
PC Gaming Show

20M+ views across YouTube & TikTok from the surrounding creator campaign, not the show audience itself. Creators received the trailer and context under embargo, ready to publish when it aired.

IGN Exclusive

1.1M+ views across IGN's social post and YouTube video alone, with millions more through supporting creator and media coverage. Selected creators received advance context so they could follow the exclusive with their own coverage.

View Case Study
Rick with two people at the Gray Zone Warfare booth at Gamescom
At the Gray Zone Warfare booth at Gamescom.
Original Kingdom Come: Deliverance key art with the complete game title

Rick's in-house work at Warhorse Studios

Kingdom Come: Deliverance

Taking Kingdom Come: Deliverance to players around the world.

Global PR, community management and AMAs, and presenting the game at major gaming events.

1M+
Copies sold in two weeks
10M+
Lifetime copies sold, reported May 2025
#2
Steam weekly top sellers, launch week
96,069
Peak concurrent Steam players, February 18, 2018
SteamDB ↗
Global PR
Global PR
Supported global PR for the original Kingdom Come: Deliverance.
Community Management and AMAs
Community Management and AMAs
Managed the Steam and Reddit communities, answered player questions, and ran AMAs on Reddit, including the Xbox and PlayStation subreddits.
Gaming Events Around the World
Gaming Events Around the World
Presented the game at major gaming events around the world.

Interviews & coverage

Rick demonstrating Kingdom Come: Deliverance at the Warhorse booth at Gamescom
Demonstrating Kingdom Come: Deliverance at Gamescom.

Gray Zone Warfare / Release day

A standout debut on Twitch

Rick's in-house work with MADFINGER Games / Gray Zone Warfare launch

StreamsCharts release-day comparison: Black Myth Wukong leads at 5.58 million Twitch hours watched; Gray Zone Warfare recorded 1.75 million.$0 paid marketing
StreamsCharts

1.75M

Gray Zone Warfare Twitch hours watched

Released April 30, 2024

$0 paid marketing for GZW, as reported in the RLC portfolio.

Enlarge original chart
Release-day Twitch hours watched
GameHours watched
Black Myth: Wukong5.58M
Palworld4.76M
Dragon's Dogma II3.33M
Wuthering Waves2.49M
The First Descendant1.99M
Zenless Zone Zero1.94M
Gray Zone Warfare1.75M
Arena Breakout Infinite1.72M
Tekken 81.62M
Enshrouded1.60M

Gray Zone Warfare

Brand partnerships

Rick's in-house work with MADFINGER Games, connecting Gray Zone Warfare with brands and communities.

1 Shot Energy

Social campaigns and in-game integration

1.06M+
Social impressions

Across socials, including paid ads, giveaways, and integrations. Chewables appear as an in-game energy item.

1 Shot Energy Partnership Announcement

NVIDIA

TikTok

3.3M
Gameplay views
74K
Release views

Separate gameplay and release posts.

View campaign details

Instagram

60K
Likes

X

345K
Views
98.5K
Organic gameplay views

Separate posts; figures are not combined.

Facebook

70K
Views

In the room

Relationships, Events and Conversations

Rick with Post Malone and Henry's Shortsword
Rick with Post Malone and Henry's Shortsword
Rick hanging out with FPS and RPG creators
Hanging out with top FPS and RPG creators.
Rick connecting with industry partners at the Gray Zone Warfare booth at Gamescom
Connecting with industry partners at Gamescom.
Rick with 1 Shot Energy at TwitchCon
With 1 Shot Energy at TwitchCon.
Rick presenting Gray Zone Warfare to attendees at Gamescom
Presenting Gray Zone Warfare at Gamescom.
Rick speaking on a panel at PAX East
Speaking on a panel at PAX East.
Gray Zone Warfare Night Ops livestream artwork featuring Rick as host and PR & Communications Director
Hosting the Gray Zone Warfare Night Ops livestream as PR & Communications Director.